Branding

EBRD GENDER & INCLUSION NETWORK

Proof of concept
Gender and Inclusion is a big part of the EBRD’s mission statement to ‘Invest in Changing Lives’; the need to produce a strong ident was paramount to emphasising this point.

The network covers a wide range of overlapping criteria that needed to be distilled into 6 core areas — Diversity, Migration, Infrastructure/Services, Environment and Sustainability, Employment/Skills and Entrepreneurship.

The hexagon served as a perfect shape to robustly house these elements together to serve as a brand hub.

This branding was to be distributed via the institutions main delivery platforms, including Events and workshops.