motion:
European bank of reconstruction and development:
Festive greeting e-Cards 2019/2020
In adherence to EBRD‘s mandate to use zero paper when possible—I produced these ‘Season’s Greetings’ greeting cards to be distributed amongst staff, members and the institution’s clientele.
2020
The 2020 eCard was to be extended for use on the 9:16 ratio digital screens that were to be shown around EBRD HQ for the period leading up to the winter holidays.
2019
Due to the short lead time—the 2019 eCard was based on a card design used from a previous year, this meant constructing the elements needed from the flattened image (below) using a mixture of masking, additional stock imagery and other elements created entirely from within in Photoshop.
The resulting layered file was then brought into Adobe After Effects to create a sense of depth and movement.
