Business banking? No sweat

Two accounts, one login.

Role:
Art Direction, Creative

Client:
NatWest Business Banking 

Sector:
Business & Commercial

Brief and Objectives

A 1 to 1 minute 30 second online demo video which shows customers how easy it is to now access their business credit card information in one app.

Challenge

This project aimed to drive awareness and adoption by showing SME customers how they could now manage both personal and business accounts within a single app experience, removing the need for multiple logins and improving day-to-day accessibility.

  • With just a selection of screenshots, £0 production budget and no voiceover available, the project also required a lightweight creative approach that could still deliver clarity and engagement.
  • Communication needed to feel quick, intuitive, engaging and immediately useful
  • Avoid the out of the box PowerPoint-style delivery style and introduce a theme to enhance the messaging.
Screenshots of a mobile banking app on a smartphone, showing the home screen, face ID recognition, account details, transactions, and navigation options for managing credit cards.
Screenshots of a mobile banking app on a smartphone, showing the home screen, face ID recognition, account details, transactions, and navigation options for managing credit cards.
Screenshots of a mobile banking app on a smartphone, showing the home screen, face ID recognition, account details, transactions, and navigation options for managing credit cards.