Business Banking? No sweat
Two accounts, one login.
- 90 second show and tell video
Brief and Objectives
This project aimed to drive awareness and adoption by showing SME customers how they could now manage both personal and business accounts within a single app experience, removing the need for multiple logins and improving day-to-day accessibility.
Rather than explaining functionality, the campaign focused on reducing perceived complexity. Every motion decision was designed to make the transition between personal and business banking feel effortless.”
PRINT DESIGN
CPNI:5 FOLD LEAFLET design and layout
Proof of concept workThe Centre for the Protection of National Infrastructure (CPNI) wanted to create a number of supporting materials as part of a behaviour change campaign to help embedding good security behaviours in the daily routines and actions of employees travelling overseas for work purposes.
I was given the task of coming up with a design for both a 3 and 5 fold leaflet taking cues for on a series of front cover ideas provided by another designer. I used the concept of cut aways from the primary background colour where possible to echo the style of the cover.