Demo video -
Credit Card in the Mobile App
Ulster Bank
To transform NatWest’s brand perception from an impersonal, traditional lender into a trusted partner for the UK’s most unique entrepreneurial spirits. By "unearthing" the human story behind a 250,000-year-old family legacy in the Yorkshire Dales, we aimed to reverse the trend of SMEs seeking funding outside major banks.
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My role in the team to establish the visual tone of the main narrative, and extract some somatic ressonance that reflected the clients wish shine a light on family and the local community of similar businesses
Creative
Copywriter
Motion Graphics
Producer